“The fastest route to extra cash”

A few mock up images for an Advertising Creative exercise. The client was Uber.

Creative rationale: 

The visual was chosen as it best fit the SMP of turning a car into extra cash. The presentation of a GPS map enroute to various points of “cash” is a representation of how Uber driving works, as well as showcasing how simple of a task it is to earn money if you own a car. Coupled with the headline “the fastest route to extra cash”, it presents the idea that driving for uber is a great and quick way to earn a living or make extra cash on the side for those who own a car. This visual and headline was chosen as it is as simple and quick to understand to any passer-by, as the visual and headline can be recognized if passer-by is moving. A call to action follows the headline, encouraging anyone intrigued to visit the link. Additionally, the logo can help with brand recall.